It's National Lager Day! Fittingly it's also the launch day of a new festival dedicated to this unsung hero of booze - Lager.
A four-day celebration of the world’s finest lagers is coming to one of Manchester’s most iconic Victorian buildings, Upper Campfield Market between Thursday 4th and Sunday 7th April 2019.
20 of the world’s finest craft lager breweries will descend on Manchester bringing with them over 50 styles of lager – creating what is the biggest dedicated lager festival in the UK.
We Are Lager is the UK’s biggest lager festival and will include Manchester Union Brewery which is Manchester’s first and only dedicated craft lager brewery, launching this January. Over the weekend they will be showcasing their own lager along with some exclusive one off specials!
Plus, you can expect over 20 breweries from the UK, Europe & USA including Lost & Grounded, Hacker Pschorr, Kona Brewing Co, Lervig, Paulaner, Donzoko, Giepel Brewing, Braybrooke Beer Co, 71 Brewing and Manchester’s own Cloudwater – all showcasing numerous styles of lager, with even more to be announced.
As well as the copious amounts of lager for fans to try, there will also be a dedicated gin bar, plus wine, prosecco and soft drinks to ensure there is something for the non-lager drinkers too.
Jamie Scahill, co-founder of Manchester Union Brewery and We Are Lager, said; “Lager has had a bad reputation over the past 30 years and We Are Lager is aiming to change this by showcasing the best lager the world has to offer as our ethos is Drink Better Lager.’’
“60% of all drinks served in the UK in bars and restaurants are beer – that’s lagers and ale – and 65-70% of this figure is made up of lager so there are a lot of lager drinkers out there and we would love to meet a few of them and show them what craft lager has to offer.”
Bucking the trend of the stereotypical beer festival there will also be an all-star DJ line up that wouldn’t look out of place at a summer music festival, curated by Manchester’s longest running club night Funkademia.
DJ sets already confirmed from Everything Everything, Luke Unabomber (Electric Chair), Funkademia Vs Girls on Film, Take Me To Church & Hattie Pearson with more to be announced early 2019.
Food will be served by a number of Manchester’s best street food vendors as well as pop ups from restaurants with lager/food matching menus.
Tickets are available from Skiddle and start at £8 to include a limited edition glass, beer menu and entry to the session.
We Are Lager Festival
The UK’s Biggest Lager Festival
Venue: Upper Campfield Market
Dates: Thursday 4th and Sunday 7th April 2019
Cost: £10 per ticket
For more information visit wearelager.com