Investigating how Gen Z’s are Disrupting the Status Quo

70% of Gen Zs will ditch a brand if they act unethically towards a cause they care about and by 2020, they’ll make up 40% of all consumers.

Millions of young people have taken to the streets against climate change in the past year, fuelled by anger at the governments’ slow pace of change. A deepening mistrust towards institutions, the political system and brands has deeply affected the mindset of this generation.

Love For The Streets is hosting an event to investigate how this generation is changing the narrative, causing a huge culture shift, and what this means for the future of business and social causes.

Hear from award winning speakers who are a driving force behind change as well as forward thinking companies who are at the forefront of this era, sharing best practices and strategies.

Why is this important for business? 62% of 18-24 year olds now expect businesses to take a stand on an important cause and make a difference to their community – affecting how they buy and where they work.

Not your average event, this is an opportunity to learn from experts who are amplifying the voices of the next generation – with immersive event discussion, video rounds, audience participation and live Q&As.

The event is kindly supported by the amazing crew at Ziferblat and marks the launch of their newest venue opening on Oxford Road.

Food will be provided by LFTS partners at Global Source Network – a delicious selection of vegan mezze and tacos will be on offer throughout the event.

Tickets are limited. Register your interest, or send in a question for the panel if you think you should be there.


Gen Z: Purpose and the Future of Business
by Love For The Streets

Venue: Ziferblat, Oxford Road
Date: Thursday 7th November 2019
Time: 6pm – 9pm
Cost: FREE

Get FREE Tickets


Speakers Include:

Ellen Jones
Ellen Jones is a 20-year old award-winning campaigner who speaks and writes on the topics of LGBTQ+ rights, mental health, autism & gender.

In 2018, Ellen won the first-ever MTV EMA Generation Change award in recognition of her activist efforts. In 2017, she was named Stonewall’s Young Campaigner of The Year after running successful campaigns tackling LGBTQ+ inequality in schools and online.

Ellen has also been featured as one of the Top 25 people under 25 in their #Progress1000 lists – which includes the likes of Sir David Attenborough, Sadiq Khan and Olivia Coleman to celebrate the most influential people within London.

“Ellen is a charming, intelligent voice who can speak Gen Z and translate for the rest of us with humour, empathy and insight” Deborah Frances-White, host of The Guilty Feminist Podcast.

Mike Omoniyi
Mike is the 25 year old Founder and CEO of The Common Sense Network, named 1 of the 100 most influential BAME leaders in Tech by the Financial Times.

The network combats cyberbalkanization (echo chambers), helping young people embrace debate and discussions.

Mike is an activist, singer/songwriter and keen athlete. With a degree in PPE, an MA in Political Science (Democracy & Elections) and an incoming PhD on a study of cyberbalkanisation, Mike is passionate about politics and the study of argumentation.

Daze Aghaji
Daze is a 19 year old History and Politics student at Goldsmiths,University of London, that seeks to redefine politics as we know it.

The 19 year old activist campaigned as a Climate and Ecological Independent in the European Union Elections in May 2019- being the youngest ever candidate to run and all whilst at her first year at University.

Daze first started her journey into social change working at Amnesty International later followed by Extinction Rebellion. Daze is also currently the Coordinator for Regenerative Cultures Working Group at Extinction Rebellion Youth and is an Official Spokesperson for Extinction Rebellion

“You can feel the soul, the passion running through the young people that are involved. Looking at the school strikes, I am happy that they are the next generation because they get this and they are on it … you don’t need to tell them how bad it is because they already know”

Nxdia is a 19-year-old singer, songwriter and artist- featured in the nationwide 100 Birthdays campaign, and chosen as one of the eight COLLUSION collaborators (ASOS).

She represents the new gender fluid, animal free brand backed by ASOS, labelled as ‘A Brand for the Coming Age’, where she supports their inclusive and sustainable ethos.

Nxdia’s music discusses identity and self actualisation; being who you are, and becoming the person you want to be. She believes that to understand and relate to others, you must have an honest representation of yourself. Inspired by how we communicate with one another, as well as creating avenues where people can express themselves freely and openly.



Futureproof: Investigating How Gen Zs Are Disrupting The Status Quo
by Love For The Streets

Venue: Ziferblat, Oxford Road
Date: Thursday 7th November 2019
Time: 6pm – 9pm
Cost: FREE

Get FREE Tickets



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