PUMA played host to their PUMA Social ambassador Professor Green with ‘Bring Professor Green to your Backyard’ – an intimate, invite only exclusive gig for 200 fans at the Night & Day Cafe on Tuesday night.
PUMA asked fans to choose which city they’d like him to perform in from a choice of five: Manchester, London, Brighton, Dublin and Edinburgh. If you voted for the winning city you were entered into a prize draw for a chance to win tickets for you and a friend.
The competition was run through PUMA and Professor Green’s social networking sites including Facebook and Twitter. Channel 4 filmed the gig for a 6 part series following Professor Green and his team to capture all the behind-the-scenes action!
The ‘PUMA Social’ campaign continues for Autumn Winter 11 celebrating the after-hours athlete, with Professor Green PUMA’s first ever lifestyle ambassador.
For further information visit http://www.puma.com/social
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