Forever Unique makes landmark move into bricks and mortar at Selfridges Trafford 

Global online luxury womenswear retailer, Forever Unique, is expanding into bricks and mortar with an exclusive concession store in Selfridges Trafford.

The rapidly-growing online store for women’s fashion already boasts global partners including Al Taylor in the Middle East, Nelly.com in Sweden, Zalando in Germany and retail giants, Shop Direct in the UK.

On the 30th July, Forever Unique will be opening a brand-new concession at Selfridges in the Trafford Centre, Manchester – the city in which Forever Unique was founded.

Commenting on the latest move, Seema and Sandeep Malhotra, founders of Forever Unique said: “Over the last 10 years, our main priority has been to successfully expand into new markets and raise the profile of the brand.

We’ve witnessed high growth in the last few years, and our goal is to explore new and innovative ways to engage a broader market, allowing consumers more diverse ways to shop and interact with Forever Unique.

The new Selfridges concession will be positioned between Topshop and Ted Baker and will offer a curated edit of Forever Unique clothing and accessories.

Founded by Seema and her husband Sandeep Malhotra, a decade ago, Forever Unique has since successfully broken into the international fashion markets and has gone from strength to strength. With a head office in Manchester and a central London showroom, the brand is stocked in more than 30 countries around the world.

Selfridges & Co, intu Trafford Centre, Regent Cres, Stretford, M17 8DA
0800 123400
www.selfridges.com/GB/en/features/info/stores/manchester-trafford

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