Sacha Lord launches NEW entertainment channel to support DJs & Artists during pandemic

There'll be free live DJ-sets, music and performances, with Solardo, Gary Usher & Justin Moorhouse confirmed as first acts.

By Manchester's Finest | 3 April 2020

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Created by Night Time Economy Adviser to Greater Manchester (and co-founder of Parklife and the Warehouse Project) Sacha Lord, United We Stream will include singers, comedians, musicians, bands, poets, writers, presenters, actors & DJs with a line up expected to be published this week.

The channel will also be used for positive public service announcements and messaging regarding safety and social distancing.

The livestream is free with donations welcome with all proceeds going to Greater Manchester’s night time economy, cultural organisations and charities.

Seventy per cent of all donations to will go directly to a relief fund to support the Greater Manchester’s night time economy music venues, restaurants, bars, freelancers and cultural organisations who are unable to work or operate their businesses due to the COVID-19 pandemic.

The remaining donations will be split between 8% to Nordoff Robbins Music Therapy Charity (8 per cent) and the Mayor Of Greater Manchester’s Charity (22 per cent).

Pioneered by Berlin Night Tsar Lutz Leichsenring, Greater Manchester will be the second city worldwide (first in the United Kingdom) to launch the concept. United We Stream Berlin has raised over £700,000 in donations since its launch on March 19th.

Sacha Lord said,

“Over the last few weeks, I have been contacted by many grass root venues, artists and freelancers, and the main thing I’ve heard is how difficult this period is and will be for them. Many of them are in dire financial straits and at risk of never recovering.”

“Together with the GMCA, we have been working hard to create opportunities and hope for these people, and I am delighted it is now about to come to fruition.”

“People always associate Greater Manchester with football, music and culture – it’s in our DNA. But whichever band you prefer, or whichever colour you support, if there’s one thing Mancunians all agree on, it’s that we are a community. It’s in our blood.”

“In the most difficult of times, we come together to look after each other, support each other and look after the most vulnerable.”

“This is a free streaming service, however, I encourage as many as possible to please make a small contribution to watch. Anything will help, whether that’s £1 or £50. It’s only by working together as a community that we can be at our strongest.”