Loaf will be opening the doors of its specially designed retro pink cafe this Friday at Bruntwood Works’ St James’s Building on Oxford Road.
To celebrate, the cafe is giving away 100 free cakes from 12pm! Loaf will then continue its baking bonanza the following day, with entertainers dishing out delicious cake samples from 12pm - 5pm, bringing back fan-favourite flavours Manchester Tart Load and Vimto Loaf.
Every 10th customer could also be in with a chance to win their coffee or cake completely on the house.
Loaf is most well-known for making handmade, delicious loaf cakes, inspired by the nation's favourite biscuits and treats.
Alongside their classic collection of nostalgic bakes, diners can expect new specials every two weeks. Most recent specials include: Manchester Tart, Solero, Lemon Meringue Pie, Pina-ca-Loafa, and Chocolate Vimto with ice cream.
There’ll also be handmade Loaf Au Choc and Brioche Loaf fresh on the counter every day - served by the slice with your choice of toppings. Get ready for more new tasty breakfast options for the early risers, too.
Loaf is also working on some great new light lunch options with grab-and-go artisan sandwiches and bagels from Sndwch Mcr, as well as independent drinks and snacks by Store Supply.
Aiden Ryan, founder of loaf MCR said: “It feels like forever since we got the keys to the old Patisserie Valerie, but it seems we’re finally here! I cannot wait to show you the store and all the love we've had put into it! We think you will absolutely love it. I can’t thank everyone enough for helping make this a reality!”
Charlotte Wild, Head of Retail and Leisure at Bruntwood Works, commented: "Loaf will make a wonderful addition to the thriving Oxford Road corridor. The fantastic range of handmade cakes will add an exciting new dimension to the neighbourhood. It's great to see Aiden and his team open their first bricks and mortar site in Manchester city centre, and we are delighted to be supporting independent businesses on their journey, especially such a great local success story born out of the challenges of COVID."
Following the official opening of Loaf, there are a number of exciting events happening throughout November and December. This includes a Bundo-Loaf Special - a new collaboration with Oxford Road neighbours Bundobust, as well as mini Christmas workshops with the incredible Cotton On MCR and a merch collaboration with not-for-profit fashion brand, The Blank Faces, who support homelessness charity The Mustard Tree.
A specially curated dessert and natural wine evening, in collaboration with Alive Wines, will also be coming to Loaf MCR during their Late Night Loaf Fridays. Fans should keep an eye out on socials for any official announcements.