Celebrate the Umbro Designed By Slam Jam ‘Hard Times’ AW24 Collection with HIP, Umbro and SOUP. Landing at HIP in the Northern Quarter, the collection has been designed by Italian cultural institution Slam Jam. It recontextualises football-inspired motifs with progressive shapes, materials and contrasts – an experimental twist on Umbro’s sportswear heritage. Join the party at SOUP on Stevenson Square to see the new collection and enjoy complimentary drinks.

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