Award-winning marketing event MAD//Fest have announced the inaugural MAD//UpNorth festival, which will be taking over Aviva Studios on 26 and 27 February. The event’s headliners include comedian Lucy Beaumont, entrepreneur, broadcaster and Manchester United legend Gary Neville, Ogilvy Vice-chair Rory Sutherland, and AO World founder and CEO John Roberts.
The theme for this year’s two-day festival is ‘What sets us apart’ and is expected to be attended by over 4000 brands, agencies, publishers and content creators. The festival will celebrate the pioneering people, brands, and businesses in the north and Scotland.