The red and white balloons will carry messages of love for the city, highlighting people’s favourite things to see and do, written by Mancunians in a symbolic expression of civic pride.
Balloons and message tags will be provided by volunteers in Exchange Square from 4pm.
Anyone that finds one of the message tags across Greater Manchester over the following weeks can register their ‘find’ on the Facebook group (www.facebook.com/WeLoveMCR) to be in with a chance of winning a prize.
Manchester Arndale has offered two Manchester Arndale Personal Shops worth £125 each – this will include a stylist appointment with their in-house fashion stylist and a gift card worth £125 to spend at Manchester Arndale.
Andrew Stokes, chief executive of Marketing Manchester, said: “We Love MCR day is an expression of how deep the love is between Mancunians and their city. The mass balloon release will spread those feelings far and wide and will be a highlight of the day’s celebrations.”
As part of ‘We Love MCR’ day people have been encouraged to wear the ‘I Love MCR’ T-shirt, badge or sticker tomorrow. Profits from the sale of ‘I Love MCR’ T-shirts will be donated to Forever Manchester and Reclaim.
Join the ‘I Love MCR’ campaign at: www.facebook.com/WeLoveMCR