INHEAVEN
12th February 2018- The Deaf Institute
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There are shades of Slowdive and My Bloody Valentine on the nostalgic, cinematic Regeneration – the first song James Taylor, lead guitar and vocals, wrote – though there’s a little more melody and a little more bite than the ‘90s shoegazers. Naming themselves after the infamous lady in the radiator scene from David Lynch’s Eraserhead, INHEAVEN wasted no time getting the word out – though in their own, unique way.
They set up a mysterious website with hidden videos, made fanzines (band mood boards, which they still regularly produce), produced their own artwork on Microsoft Word, and sent their songs to blogs around the world. “I’m cringing remembering emailing all these people,” says bassist Chloe Little, “because I didn’t know any of them, I just found out who they were and sent this email with big, bold capital letters and the videos. 50% obviously went straight in the junk – hopefully they’re kicking themselves now! But surprisingly, loads of people picked up on it.”
Now, after gaining support from NME, Q, The Independent and DIY, accumulating several hundred thousand YouTube views and Spotify streams, and – more importantly – accruing a loyal cult following, the band are opening for Circa Waves on tour.
The Deaf Institute, 135 Grosvenor St, M1 7HE
0161 276 9350
https://www.thedeafinstitute.co.uk/
