Bruntwood and Trafford Council begin work on the transformation of Stretford’s King Street 

The plans include an ambitious reshaping of the iconic Stretford Mall.

By Emma Davidson | 13 June 2023

Share this story

Image: Bruntwood

Last week, work began on the first phase of Stretford town centre’s regeneration under the joint venture partnership between Trafford Council and Bruntwood. 

Proposed plans will reshape Stretford’s iconic 1960s shopping mall, including the removal of King Street’s roof to create an open-air high street and town square featuring upgraded units for retailers, restaurants and bars to help boost the local evening economy. 

The refurbished stores will include new signage, new shopfronts and building facades, as well as improvements to the building’s fabric to improve carbon efficiency. The new-look high street will reinstate and revitalise King Street’s vibrant retail culture that will look to attract independent businesses alongside national brands. 

This work has already started on Chester Road, where Bruntwood and Trafford Council have introduced new shop fronts for its customers. 

The plans include an open town square with space for market stalls and events. Image: Bruntwood

The plans will also bring forward Stretford’s exciting new King Street Square. An open town square that will provide outdoor seating areas, spaces for market stalls and space to host community events.

Significant transformation to the existing multi-storey car park, including the ground floor where the space will be repurposed into flexible pop-up markets and a space for new businesses to test concepts and engage with the community is also planned. New surface parking and improved access will enhance flexibility and provide a more accessible and safer visitor experience. 

The transformation of the multi-storey car park supports the Council’s ongoing work on Kingsway, which will improve pedestrian and cycle access to boost connectivity around Stretford Mall and the wider town.

The start of construction at King Street follows Bruntwood and Trafford Council receiving planning approval for the town centre’s vision in October 2022. Preparatory works for the transformation of King Street have been completed, with phase one set to complete in autumn 2024.

Through a £50 million joint venture, Bruntwood and Trafford Council have made a multi-million-pound commitment to transform Stretford town centre. With King Street’s construction now underway, exciting plans for up to 800 new homes and substantial new green public open space are due to be submitted later this year.

The plans were approved back in 2022. Image: Bruntwood

Andrea George, town centre and consumer brands director at Bruntwood, said: “Injecting life back into the heart of Stretford and creating a positive community-led culture that allows both businesses and residents to thrive is at the heart of our transformation of King Street. Our ambitious plans will redefine the purpose and value of the high street to encourage collaboration and create an inspiring backdrop for Stretford and its communities.

“Bringing forward phase one of the Stretford masterplan reaffirms the joint venture’s commitment to create thriving places. With construction starting imminently, we’re underway with curating a wide mix of retailers to take up residence within King Street’s new look units that will not only boost the Stretford economy but provide for the needs and wants of local residents and visitors. We look forward to welcoming everyone to experience the new high street upon completion next year.”

The hope is that the new space attracts local and national traders. Image: Bruntwood

Cllr Liz Patel, Trafford Council’s Executive Member for Economy and Regeneration, said: “This work will transform Stretford Mall and create a vibrant and exciting King Street with a mix of local and national traders and businesses. We are committed to making our town centres incredible places for all to enjoy and this masterplan will be doing just that. 

“These are hugely exciting times for Stretford and will make the town centre one of the places to be in Trafford. The new King Street Square is also a fabulous addition and will become a focal point for the whole community. I’m greatly looking forward to the work starting and cannot wait to see the finished article.”

The King Street transformation is one of the projects to receive funding from the Government’s £830m Future High Streets Fund (FHSF). The fund, launched by the Ministry of Housing, Communities and Local Government in December 2018, is designed to support and fund local areas’ plans to make their high streets and town centres fit for future purpose. Last year, Trafford Council received £17.6m funding to regenerate and transform Stretford town centre – one of only four areas of the North West to receive the full allocation.

The design team includes architects Feilden Clegg Bradley Studios in collaboration with Studio Mutt, Exterior Architecture, DW Consultants, Hydrock, Avison Young and Civic Engineers.