BWD turns pink

Black White Denim turns pink to support The Genesis Breast Cancer Prevention Appeal during 2012

By Lee Isherwood | 26 April 2012

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Black White Denim turns pink for Breast Cancer this April!

The independent high-end ladieswear boutique has chosen to support The Genesis Breast Cancer Prevention Appeal during 2012 and will be showcasing the latest looks at amazing prices throughout a two event at The Nightingale Centre & Genesis Prevention Centre, Europe’s first purpose built breast cancer prevention centre this April.

On Saturday 28th and Sunday 29th April the centre will be transformed in to the largest and most luxurious designer sale anyone will have ever seen.

Catwalk looks and many other amazing ‘buy now, keep forever’ pieces from the likes of By Malene Birger, Acne, Victoria Beckham and J Brand can be bought at 60% off their original price during the two day event with 10% of every sale going to Genesis, the only charity in the UK entirely dedicated to the prevention of breast cancer.

MD and Founder of Black White Denim, Jo Davies, said: ‘We are so proud to be supporting Genesis in this way, incorporating our love for fashion and our commitment to local charitable causes. We hope the event will be both a fun filled shopping experience and one that raises lots of funds and awareness for a Europe’s first purpose build breast cancer prevention centre.’

Genesis Fundraiser Judi Hibbert said: ‘This is a wonderful event to raise funds for Genesis and to emphasise that a healthy diet and lifestyle can reduce the risk of breast cancer. It’s great to work with Black White Denim who help ladies feel good about themselves and we hope this event will offer everyone the chance to visit the centre for this amazing fashion opportunity!’

The event is free to all and will run from 10pm to 4pm on both the 28th and 29th of April 2012. Each day will feature thirty-minute catwalks at 11am and 1pm.