Some Frontier is set to raise awareness of the Salford-based care home for veterans. The M.E.N.’s major new campaign – the Million Pound Salute – aims to raise £1m for Broughton House to protect and enhance its vital services for generations to come.
From the Battle of the Somme in the First World War to Afghanistan, the care home has looked after more than 12,000 veterans. It is the only specific home for veterans in the north and is about to be transformed into a unique £14m care village for ex-servicemen and woman from conflicts past and present – but it needs all our help for the first time in its 101-year history.
The band – Rob Cross, Paul Smith, Chris Day and Sam Carlton – hail from Grimsby but moved to Manchester in 2005 and signed to independent music label Concrete Recordings. Familiar faces on the Manchester music scene, they have toured with The Enemy and Babyshambles.
Lead Orphan Rob Cross says “We featured many of our friends and family who are in the forces in the video and also had the honour of filming and speaking with ex-service men and women at Broughton House in Salford. Hopefully the single will help raise awareness and help the fundraising. Some Frontier is the song which really seems to ignite something when the band play live, and has roused many a stage invasion.”
Fifty per cent of sales from the single will go to the appeal. The video was partially shot at Broughton House and includes former residents. It references war zones including Sarajevo, the Falklands and Kandahar in Afghanistan and also shows images of younger veterans and their families alongside hard-hitting statistics.