Created in collaboration with the ‘Cereal Killer Café brothers’, The Kellogg’s Cafe will be open in the old Starbucks on Princess Street (opposite the Town Hall) from Thursday 7th until Sunday 10th March.
This is the first time Kellogg’s have ever done a pop-up and so they’ve chosen Manchester as the city in which to host it (probably because of the MASSIVE factory up in Trafford).
Kellogg’s chose Manchester as its UK home 81 years ago when it opened a large cereal factory in Trafford Park. Today the Manchester manufacturing site makes one million boxes of cereal a day. Manchester is also the proud birthplace of Kellogg’s Crunchy Nut Corn Flakes.
Fans of cereals will be able to immerse themselves in the Kellogg’s brand and enjoy Kellogg’s Corn Flakes, Crunchy Nut, Coco Pops, Rice Krispies and other family favourites – as well as get their hands on exclusive merchandise. On the menu, there will also be cereal ‘remixes’ with a local flavour including: ‘Buzzin’ Bee Krunch’ and ‘This Charming Bran’.
Created with the help of Alan and Gary Keery – aka the Cereal Killer Brothers and brains behind London’s ‘Cereal Killer Café’ – the Kellogg’s MCR pop-up, is a cereal café showcasing artworks inspired by the new box designs.
Gareth Maguire, Marketing Director, Kellogg’s, said: “Kellogg’s MCR is the perfect way to celebrate National Cereal Day. We’re excited to bring a taste of the Kellogg’s NYC café to MCR with the help of cereal café gurus The Cereal Killer Brothers.
“We’re also taking the opportunity to showcase our new pack designs and give away some new packs and exclusive merchandise to people for sharing their love of cereal on social media using #LoveCereal”.