'Ginder' will launch this Thursday 13th February at Atlas.
New gin makers Boë have developed a new matchmaking service that encourages singles to get out and meet people in real life this Valentines – no swiping necessary.
The master-mixologists behind the gin have developed a unique matchmaking mechanic where singles are coupled up using colourful gin cocktails inspired by the Boë flavour range, that best reflect their personality traits, and what they look for in an ideal partner.
The singles service will be trialled for the first time at Manchester’s Atlas Gin Bar this Valentines (Thursday 13th February) – where gin experts will be on hand to play cupid with dating advice, and instead of selecting from the average cocktail menu, singles will fill out a personality questionnaire curated to identify their ideal lover.
From the answers provided, the bartender will create a colourful lux cocktail which doubles as a distinctive beacon to attract suitors with the same traits – using the vibrant Passion, Violet, Peach & Hibiscus, Scottish Bramble, Classic, and Spiced Orange flavours.
Director of Boë, Carlo Valente, said: “We’re offering a chance of true Boë-mance for singles this Valentine’s Day with our colourful cocktail matchmaking service.
“Each of our gins has a vibrant personality, but we believe there is a perfect pairing for everyone out there – both for a favourite tipple and hopefully in their romantic lives as well.”
“We want to encourage singles during this season to step away from the dating apps and celebrate with friends – who knows, you may even make a connection over a cocktail.”
The gin brand will be keeping track of connections made through the service and will roll out the GINDER mechanic in more cities around the UK for gin-loving singles.
The first Boë Gin matchmaking event will take place at Atlas Bar on Thursday 13 February, 7pm-10pm. To participate, people can visit and order the Boë Gin personality questionnaire.