‘I Love MCR’ campaign supports Forever Manchester and Reclaim
Profits from the sale of official ‘I Love MCR’ T-shirts at a new shop in Manchester Arndale will be donated to Forever Manchester and Reclaim.
The decision to appoint an official campaign charity follows the upsurge for ‘I Love MCR’ branded goods as the city’s fightback campaign gains momentum.
The official ‘I Love MCR’ shop is open in Halle Square within Manchester Arndale. All profits from T-shirts sold in the next two weeks will be donated to charity.
As well as promoting civic pride it is hoped the campaign will encourage people to return to the city centre to support the restaurants, bars and retailers affected by the downturn in business the disruption has caused.
Andrew Stokes, chief executive of Marketing Manchester, said: “The ‘I Love MCR’ logo is becoming more and more visible across the city.
“We expect the T-shirt to quickly become one of the most popular ways for people to express their support for the campaign and we are delighted that sales of the official T-shirt will support Forever Manchester and Reclaim – two incredibly worthy charities.”
Glen Barkworth, general manager at Manchester Arndale, said: “Our staff are all looking forward to wearing these T-shirts with pride and we are really pleased to be part of this initiative because nothing can halt the Mancunian spirit.”
Councillor Pat Karney, Manchester City Council city centre spokesperson, said: “What better way to show your love for our great city when out shopping, having dinner or at the cinema than to have ‘I Love MCR’ emblazoned across your chest. And the fact that two really great Manchester charities will be benefit from every single T-shirt sold is the icing on the cake.”
The ‘I Love MCR’ campaign launched on Thursday and has the support of over 3,500 people on Facebook – with soap stars and footballers the latest to back the campaign.
Join the ‘I Love MCR’ campaign at: www.facebook.com/weloveMCR
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Forever Manchester
Forever Manchester is the Community Foundation for Greater Manchester. They raise, manage and distribute money to support local people and groups trying to make a positive change in their neighbourhoods throughout Greater Manchester.
www.forevermanchester.com
Reclaim
Reclaim is a multiple award winning leadership and mentoring project based in Manchester. The project empowers young people across the North West to make positive changes in their communities and to find inner strength and self belief.
www.reclaimproject.org.uk
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