b Store on Tour

Cult London destination b STORE tour the country with a series of pop up shops & in-store concerts.

By Lee Isherwood | Last updated 12 September 2011

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Cult London destination, b STORE have always hit the right notes with their cool and unfussy take on classic menswear. Evolving season after season with inspiring wardrobe staples for the modern man.

This April, to kick start their 10th anniversary celebrations with style, the brand will be touring the UK with a concept pop up store setting camp at Selfridges Manchester Exchange from the 11th of April to the 9th of May.

Housing an exclusive edit of the label’s SS11 collection which includes double layered shirts, classic chinos and easy tailored linen pieces. The pop up stores will reflect b STORE’S clean and purist aesthetic with custom made fittings by long time b STORE collaborator: art director Tom Finch.

The shop fit see’s a reinterpretation of recent furniture projects and installations that have occupied b STORE, almost makeshift with misplaced items such as a stool and a desk, used to display products in a less formal manner in keeping with the atmosphere of their own retail space. Adding to the ‘On Tour’ feel will be exclusive in store musical performances on the 20th of April- Selfridges Manchester and on the 12th of May by newcomer Dallas Boner, whom mixes heartfelt folk pop with electronics and a nod to hip-hop and is on to watch from the experimental electronic scene.

b STORE say :to celebrate our 10th anniversary SELFRIDGES have offered us the opportunity to create a b STORE road show pop up. Our long term relationship with Selfridges meant we were able to work closely together to emulate the selection, ambience and aesthetics of b STORE and replicate it for 4 weeks in each UK branch of Selfridges. It’s an exciting opportunity and is an example of Selfridges constant support of creative retail initiative’s’

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