On your marks, Get set, Get Beautiful!

Selfridges Exchange Square and Selfridges Trafford are staging their biggest celebration and issue raising initiative on the subject of beauty.

Photo by: Joshua Sekenofsky

Photo by: Joshua Sekenofsky

It kicks off from in May all the way through to June 12th giving people the chance to try out some extraordinary shopping experiences with the launch of The Beauty Project. The campaign is set to be a multi-faceted and thought-provoking exploration on the definition of beauty and what it means in today’s society.

Six central themes – all representing key aspects of the ongoing beauty debate – have been chosen to articulate The Beauty Project, from the product selection and in-store services to the talks, workshops and other activities. The themes are; Men and Beauty, Age and Beauty, Adornment/Extreme Beauty, Global Beauty, Androgyny and Natural Beauty.

All six themes are illustrated by a new and un-retouched advertising campaign shot by German photographer and filmmaker Norbert Shoerner showing the faces of selected members of the public next to the line Hello Beautiful. One of the real-life models chosen to appear in the campaign is Richard Smith, a 29-year-old piercer from Manchester.

There’s a variety of activities going on during the event involving some of the biggest beauty brands in the world.

Check out:
We’re Born Naked, The Rest is Drag; Identity, Fantasy and Beauty Beyond Gender on Wednesday 21 May: An exploration of the transformative powers of make-up and the role of beauty work in the creation and expression of gender and identity – ·Whether it is hot or cool, dogs still need their exercise so where possible choose walking paths that are heavily shaded to avoid too much sun exposure on especially hot true horoscopes . with Dr Sally Hines (Professor of Sociology and Gender Studies at Leeds), Grace Oni Smith (make-up and drag artist) and Cheddar Gorgeous (drag performer, visual artist and Manchester academic).

The Good, The Bad and the Beautiful on Wednesday 4 June
Journalist, broadcaster, Guardian columnist and founder of the award-winning salihughesbeauty.com, Sali Hughes will be in conversation with writer Emma Jane Unsworth and fashion historian Amber Butchart, discussing the rituals, history and effects of beauty work and examining its place in modern feminism.

Manchester’s Finest will also be heading along to Selfridges Exchange Square to meet Manchester’s very own celebrity make-up artist Armand Beasley who is to be the store’s resident bespoke beauty expert during the event. We will be reporting back with tips from Armand on the ultimate in beauty care.

The Beauty Project will launch at Selfridges Exchange Square on 7 May and Selfridges Trafford on 8 May.

For further information see www.selfridges.com

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