A new promotional video (forevermanchester.com/video) launched yesterday by charity Forever Manchester has taken a tongue in cheek view of the trend for ‘Chuggers’ (street fundraisers) in the city and received more than 500 hits in its first 12 hours in circulation.
http://www.youtube.com/watch?feature=player_embedded&v=2spnKOv8JHs#!
The two minute film aims to show Forever Manchester as a charity that does things differently. The film gently mocks Manchester’s Market Street’s infamous ‘chuggers’ and shows the main character dismissing the direct debit collecting street fundraisers, instead choosing himself a quiet space next to the Piccadilly Fountains and starting to dance, ‘Madchester’ style.
Forever Manchester’s tagline is Charity the Mancunian Way, their aim is to put a very Mancunian spin on traditional methods of fundraising.
This video was produced by Manchester creatives, starring Manchester people, in key Manchester locations using a track by a Manchester band. It’s all done with a Manc sense of humour and a bit of a swagger, and we hope that people will click through and enjoy it.
The filming in Piccadilly Gardens attracted quite a crowd, and features cameos from Rowetta, and The Rainband frontman Martin Finnegan, a long time supporter of the charity.
Forever Manchester chief executive Nick Massey comments: “We really wanted to get across that we do things differently, The Mancunian Way. Yes we are a charity and we need donations, but we aim to get them by being entertaining and tapping into people’s passion for where they live, not by harassing people for direct debits in the street. If people love Manchester, then they will get what we’re all about and want to put something back.
“This video was produced by Manchester creatives, starring Manchester people, in key Manchester locations using a track by a Manchester band. It’s all done with a Manc sense of humour and a bit of a swagger, and we hope that people will click through and enjoy it.”
