Selfridges speak over 30 languages!

The staff have a great ability to converse with a wide range of shoppers from all over the world

By Manchester's Finest | 29 August 2012

Share this story

Selfridges Exchange Square continues to thrive as the ultimate retail destination for Manchester’s international visitors, with a portfolio of 30 languages now spoken by its staff!

The staff’s ability to converse with a wide range of shoppers from all over the world helps to ensure all visitors receive the famed Selfridges experience the store’s English speaking shoppers enjoy on a regular basis – perfect timing for the influx of international visitors the UK has experienced during 2012 for events including the Queen’s Diamond Jubilee and London

Jane Sharrocks, General Manager, said: “Selfridges prides itself on its customer service and providing a unique experience for shoppers. Ensuring that our store is accessible to everyone including international visitors is just another way in which Selfridges stays at the forefront of leading British retailers.”

The newly regenerated Accessories Hall now boasts teams able to converse in Cantonese, Mandarin, Malay, Urdu, Gujarati and Punjabi. The Hermès department alone boasts staff who can speak Mandarin, Cantonese, French, German and Danish and there are several multilingual employees within the store.

Selfridges Exchange Square recently delivered a bespoke training package in association with the Confucius Institute of the University of Manchester, to help staff to assist the increasing number of Chinese shoppers visiting the store. Employees learned not only how to greet customers and offer assistance with relevant phrases, but also gained an insight into understanding Chinese consumer behaviour.

*Selfridges was voted The Best Department Store in the World for the second time running at the Global Department Store Summit in Paris in 2012.