FIRST LOOK: Deansgate Square’s futuristic NEW General Store

The new 'cornershop' is now open...

Manchester’s much-loved independent retailer, General Store has today opened its newest addition at Deansgate Square, bringing their trademark ‘cornershop’ concept to the city’s hottest new residential development.

The 4,500sq ft unit is now OPEN to the public, and will serve more than 3,000 residents in the impressive skyscrapers surrounding the new site which boasts the city’s only riverside square.

General Store Deansgate Square will have the largest retail offering of the brand’s ‘cornershop’ venues, with the shopping experience championing local makers from food & drink to homeware.

At the new city centre venue there will also be a coffee shop on site, plus an alcohol emporium with tasting area, local fresh baked goods and zero-waste, essential household refill stations.

The region’s most sought-after independent food brands will be in stock, from Nell’s Pizza to The Great North Pie Company, and will all sit alongside the convenience store essentials, from toothpaste to toilet paper and baked beans to bread.

An on-site coffee counter will serve up freshly ground Ancoats Coffee, as well as juices, smoothies and cold brews. There also will be regular guest spots in the new store from the likes of Just Natas and Café Lupo Italiano who will be popping in with fresh, local bakes, cakes and more.

The new venue has been designed by Youth Studios, the Manchester designers responsible for some of the city’s high profile new residential spaces.

With floor to ceiling windows, striking neon lights, and futuristic shopping aisles, General Store Deansgate Square is the latest evolution of the brand, with the experience designed specifically to suit the newest location.

General Store Deansgate Square is located on the ground floor of the amenity building, just a stone’s throw from Deansgate train station and First Street.

Mital Morar, Founder of Store Retail Group said: “Things have come together at Deansgate Square! We’ve been working behind the scenes to make this a truly special experience for the community with a lot of exciting new collaborations on the horizon. We see this as an important moment on our journey, and we can’t wait to share everything we have been working on and bring our concept to this part of the city”

James Sidlow, senior development manager at Renaker, said: “We’ve long admired how General Store creates beating hearts at the centre of their neighbourhoods. We hope they, along with the host of other well-loved Manchester brands still to be announced, will bring all this and more to Deansgate Square.”

The arrival of General Store in Deansgate Square also means the Store Retail Group have created 25 new jobs as the group looks to expand its new team, with new roles in retail and hospitality created.

General Store Deansgate Square follows existing General Store venues in MediaCityUK and Ancoats.

A new General Store at Kampus in Manchester city centre, plus two new Foodhalls in Sale and Northwich have already been announced for this year, bringing the grand total to five new launches for the group in 2021, with more exciting plans to come.

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