Independent retailer, General Store is to provide a more permanent home for local burger brand What’s Your Beef, who will be moving into the group’s MediaCityUK store on Friday 3rd September.
To celebrate, MediaCity General Store and What’s Your Beef are throwing a burger bash, alongside their friends at Manchester Union Lager, and everyone’s invited!
From 3pm – 7pm What’s Your Beef will be giving away 100 FREE BURGERS – including their incredible “Stateside Deluxe” as well as their “Got No Beef” vegan burger.
There will be music from a DJ and FREE beer from Manchester Union Lager too.
Burger fans should head over to MediaCity General Store to join in the celebrations – because when the free burgers and beers are gone – they’re gone!
What’s Your Beef joined MediaCity General Store when they opened in May, and the two local independent brands have been working together to bring brilliant burgers to Salford Quays ever since.
Jasmine Brannan, Area Manager Store Retail Group commented:
“We love everything that What’s Your Beef stand for – a local, quality, independent brand with a massive passion for what they do. So we were excited to create a more permanent residency for Neil and his team at General Store MediaCity and to be able to keep bringing those brilliant burgers to the community|
Neil Standring from What’s Your Beef added:
“We’ve loved our time at MediaCity so far – it’s been fantastic to be on the journey with Mital as the site opened. We’ve collaborated before at their Foodhalls – we love working together, and getting the chance to bring our burgers to even more people. See you next Friday for burgers on us!”
Born out of an idea by two pals from Rochdale, What’s Your Beef ethically sources their beef from a local award-winning butcher and pride themselves on making the best burgers in the land.
General Store is a shopping experience that champions local makers and creators. They stock big brand convenience products right through to artisan local producers, alongside a coffee shop on site, plus an alcohol emporium with tasting area, local fresh baked goods and zero-waste, household essential refill stations.
The What’s Your Beef residency is just one of a number of collaborations in store – from artisan bakeries to small batch gins, General Stores is dedicated to championing exciting and innovative, independent food and drink.
MediaCityUK General Store is located in the ground floor of the recently completed Lightbox development just a stone’s throw from the cobbles of Corrie. The 3500 sq ft store is the latest evolution of the innovative General Store brand, representing all the most exciting elements that the team has developed so far.