Grin and Buy It at the Trafford Centre this Friday!

The first store in the world where shoppers can pay for everything in smiles is opening at intu Trafford Centre.

By Ben Brown | 3 October 2017

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In celebration of World Smile Day, the shopping centre is opening a pop-up Smile Shop on Friday, offering an array of products for purchase with just a grin. From yo-yo’s and lollipops to sweets and fidget spinners, all the items for sale are proven to make shoppers smile, says Caroline Aikman, marketing manager at intu Trafford Centre.

Caroline said: “The idea of the store is simple – just pop in, pick an item that makes you smile and present it at the smile-till with your widest, cheesiest smile.”

The shop opens 2-8pm Friday 6 October and is located in the Orient. Tweet #thesmileshop to join the conversation.

The shop is being set up by intu Trafford Centre’s customer services team as part of National Customer Service Week (2-6 October), and is just one of a wide range of activities taking place in centre to celebrate.

While no money is used at the Smile Shop, visitors can voluntarily donate to intu Trafford Centre’s charity partner, Once Upon a Smile, which supports bereaved children in the local area. They simply need to text OUAS17 then £3, £5 or £10 to 70070 or speak to one of the smiling volunteers there on the day.

Daniel Jilling, co-founder of Once Upon a Smile, said: “We’re really excited to be partnering up with intu Trafford Centre for the first ever Smile Shop. Any money raised will make such a difference to the children and adults we work with here at Once Upon a Smile! World Smile Day is all about putting a smile on people’s faces which is exactly what our charity aims to achieve. We can’t wait to see everyone at the shop with their very best smile!

Once Upon a Smile will be hosting an array of fun entertainment on the main stage at intu Trafford Centre as part of the celebrations. There will also be a variety of ways of getting involved and fundraising for the charity throughout the day online – look for #mysmilemoment for more information.