Doubling in size, the Beauty Hall will span over 20,000sq foot when it is completed in September, and will boast 170 brands, 80 of which will be new and 25 of which will be exclusive to Selfridges in the UK.
The ultimate beauty destination, the Beauty Hall will be home to the most eclectic beauty product offer anywhere outside London, counting well over 25,000 products, 3,000 shades of lipstick and 1,500 shades of foundation.
Shoppers will also be able to experience a range of new services and enjoy fast, effective and on-the-go treatments as part of the much-loved Beauty Workshop which will be occupy a much bigger space in the completed hall.
The opening in May brings the highly anticipated UK launch of Anastasia Beverly Hills and the launch of a permanent counter for the world-renowned Huda Beauty. Brand new and expanded counters for some of Selfridges’ most successful and much-loved brands including Mac, Nars and Giorgio Armani will also be unveiled this month.
Hourglass, By Terry, Lime Crime, Natasha Denona and Le Labo, all new and exclusive to Selfridges within the Trafford Centre will launch as part of the complete redesign of the Beauty Hall later this year.
To celebrate the opening of phase one, a programme of bespoke events will take place in June.
The full Beauty Hall Masterplan is due to be complete in autumn 2018. The store’s masterplan also sees the expansion of the children’s department – with an exciting new kids wear destination including a new baby gifting selection, featuring the leading UK baby gifting brand My First Years.
Womenswear has moved exclusively to the upper floor and hosts a range of new and exclusive contemporary and designer brands – including new additions such as Zadig & Voltaire and Ivy Park.
Accessories will be moved to a new home within the store and a new Personal Shopping suite, offering shoppers the very best in personalised service, will launch next season.