When Cheap Monday started in Stockholm in 2004, its founder Örjan Andersson created the skinniest jeans ever made: TIGHT. For the next 6 weeks Manchester Selfridges as part of the FW16 campaign are stocking the original Tight denim collection, celebrating the Swedish brands first ever denim style, which kicked everything off for the brand.
The unwashed, unisex, medium rise fit made history with its shockingly tight legs. Today it has become an essential. Opposing the high-priced LA style denim popular at the time, TIGHT was made accessible to all at a great price. The result was an immediate success, the first eight hundred pairs flying off the shelves in a matter of just two weeks.
TIGHT and its iconic skull logo became the groundbreaking signature of a disruptive brand and an instant favorite among young creatives.
TIGHT is the choice for women and men everywhere they go, day to night, Monday to Sunday. Dressed up or dressed down, mixing High End and High Street: there are a million ways to wear the fit. The original design remains unchanged since 2004: same buttons, rivets, square top block and large pocket on the back. The five must-own finishes for the season, New Black, Black Haze, Blue Wave, True Grey and Pure Blue, are all organic.
Check out #TIGHTALRIGHT at Selfridges Manchester in November!