Making It: In E-Tail

Catherine Turner, Anjeli Patel & Aaron Lavery chat about how to make it in the world of E-Tail

By Matthew Tyas | 1 March 2012

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Date: Wednesday 18th April 2012
Doors: 6:30 pm
Talk: 7:00 pm – 8:00 pm + 15 minutes of Q+A with the audience
Location:  Upstairs Bar, Revolution, 90-94 Oxford Road, Manchester, M1 5WH


Catherine Turner – Ecommerce Manager – at
Catherine is responsible for managing the Ecommerce Team, Visual Merchandisers, Copywriter & Channel Manager at

Catherine’s role see’s her managing the publishing of all new products on the website, merchandising, product descriptions, categorisation and taxonomy for all product areas on This role involves working to continually improve processes across the business, involving close relationships with buying, studio and marketing

Anjeli Patel – Online Marketing Manager at Missguided Ltd 
Anjeli is the Online Marketing Manager for pure play fashion site

Anjeli role is to ensuring all online campaigns are performing above in the most effective way. Anjeli job role see’s her working across everything from social media, marketing, editorial, merchandising and website performance. Previous to MissGuided Anjeli worked online at Aurora Fashion and Bench 

Aaron Lavery – Digital Content Manager – Umbro
Aaron works on the digital marketing team at super sports brand Umbro, updating and editing all the online content for the brand as well as co-ordaining all their social media channels.

Previous to Umbro Aaron was a staff writer at the Metro, covering music, film, art, food and theatre in and around the city, writing, researching and editing copy for the daily newspaper.

Aaron’s role as a digital marketing manager is one of the widest and sort after disciplines in the industry. As e-tail over takes retail, it’s essential that any graduate has their finger on the pulse with digital marketing.

Chaired by Jordan McDowell – Editorial Manager – The Fashion Network.
Jordan works across the digital content for The Fashion Network, as well as working in-house for designer boutique Black White Denim,

Jordan also successfully runs his own blog ‘Fashion Rambler’  where he dabbles in many aspects of this world from tweeting, journalism and photography to film, media, blogging, SEO and even Affiliate Marketing.

About the event
E-Tail is the fastest growing sector of the fashion industry and in turn professionals working in this sector are fast becoming the highest earning of the whole fashion and retail industry. It is an ever developing and changing area of fashion and retail.  Working in E-Commerce means making your own rules as the ideas of today’s E-Commerce professionals’ influence the way people shop and interact online.

As the demand for jobs grows rapidly, this sector of the industry is becoming more and more competitive. If you know you have what it takes but just need a few hints and tips to Make It, then come along and listen to our panel of experts give their advice on how to land that dream job.

For this talk we fuse together all the elements of e-commerce and teach you how to bag that dream job in the online world.

Areas covered:

  • The different job roles involved in E-commerce
  • How fashion uses e-commerce
  • What skills are needed
  • Plus Q&A opportunities from the audience

Who should attend? 

Anyone who is…..

•    Looking to learn how to get a job in e-commerce
•    Looking to learn how to work in PR & Marketing
•    Wanting to understand more about E-Commerce
•    Wanting to understand more about how online can aid brands/designers.

If you think this event might be for you, it probably is.

How to buy tickets?

  • Students: £6.00 – bookable on the ‘reserve your place’ button below

You must produce valid NUS or student card on arrival. You can book online below or e-mail to reserve a place and pay later

  • Lecturers or members of a university or college: Tickets £6.00 – bookable on the ‘reserve your place’ button below.

If you would like to make group bookings for your students

MFN OFFER: Sign up to all five  for £25.00 by

This event is part of The Future Generation Series and is not eligible to Free Members Tickets. Full and Premium Members can receive 20% off Industry tickets. Please contact for more details

Once you have paid online this will automatically secure you place and your name will be added to the guest list. Any questions should be directed

Note: This event is part of The Future Generation Series and is a paid event for all members of TFN


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Ticket Disclaimer: Please note TFN event ticket sales are non-refundable. You can however carry this ticket over to another TFN event of equal value.

Reserve your place