NEW OPENING: Fred Perry to launch Northern Quarter flagship store

Fred Perry is set to launch a new flagship store in the iconic Afflecks building...

By Ben Brown | 5 March 2021

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Fred Perry is set to launch a new flagship store in the Northern Quarter on the ground floor of the iconic Afflecks building.

Relocating from their shop on Police Street, just off King Street, Fred Perry’s new retail store and showroom will occupy the double corner unit on the junction of Oldham Street and Church Street. The store is expected to open this summer.

Oldham Street has experienced a revival as a key destination for lifestyle and fashion retailers in recent years, attracting brands like Ace and Tate and Carharrt, as well as independent boutiques.

“Part of Bruntwood Works’ vision is to invest in Afflecks’ presence on Oldham Street with iconic names like Fred Perry, complementing the small, independent traders within the building itself.”

Inspired by its new home at the heart of Manchester’s alternative cultural neighbourhood, the design of the Fred Perry store will appropriately take its cues from the theme of ‘Past, Present and Future’

“Fred Perry is a true icon, and we’re delighted to be welcoming them to the ground floor of our famous Afflecks building. The addition of this much-loved brand will bolster the retail community in the Northern Quarter neighbourhood, building on Oldham Street’s offering as a lifestyle-led shopping destination. It feels particularly exciting to be announcing the news after what has been a challenging twelve months for retail, as we look forward to a bright future for Manchester City Centre.” Chris Middleton, Senior Retail Manager at Bruntwood Works

“We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations to ground-breaking music and subcultural style – something we continue to champion. Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester.” Richard Gilmore, Managing Director at Fred Perry

“We’ve been conscious not to reflect the past in a way that feels too nostalgic, leaning instead into the city’s industrial heritage, its ties to the cotton industry, and the brand’s founder Fred Perry – born in Stockport.” Sonny Cant, Director of Brinkworth, designers of the store.