Monday 15th June will see Selfridges reopen its two Manchester stores in Exchange Square and intu Trafford, warmly welcoming visitors and Selfridges team members safely back to store with extra health and safety precautions in place throughout.
Of particular note, Selfridges will open its fitting rooms, as well as its customer toilets, and car parking will be available at both stores. Selfridges will have hosts on hand throughout each department to direct and assist customers and, to make a visit to store as easy as possible.
The stores will also unveil their new ‘Thank You’ window displays, designed by team members from across the UK, in celebration of the incredible work done by those who have kept the country going during the coronavirus pandemic.
To mark the reopening of its stores, Selfridges offered team members the opportunity to have their own messages of thanks displayed across its world-famous windows in London, Manchester and Birmingham as well as its digital channels.
Dedicated to friends, families, colleagues, neighbours, NHS and key workers, hard-working delivery drivers, tireless check-out staff and kind strangers, these posters show a heartfelt note of appreciation from all at Selfridges.
Each poster design creates a patchwork quilt pattern, covering the store with a range of photography, illustration, graphics, collage and painted designs. The rainbow of colours used also echoes the Thank You NHS rainbows which have decorated the streets throughout the pandemic.
The windows are an extension of the Selfridges #KindnessChallenge, a series of charitable initiatives aimed to support the communities in which Selfridges operates its stores.
As part of the #kindnesschallenge, Selfridges invites its followers on social media to take a moment out of their day and the 24-hour news feeds to contribute to a ‘good deed feed’. The challenge celebrates actions that people are taking to help themselves and others in a safe and responsible way.
Jane Sharrocks, General Manager of Selfridges Exchange Square, said of the reopening: “We are delighted that our doors are open once again open in the city and we thrilled to welcome our teams and customers back into the store. Innovation and creativity continue to be a priority for Selfridges and, even with measures in place to keep us all safe, we are pulling out all stops to inspire our customers in store.”
As the stores reopen, the Selfridges team will be back to warmly welcome customers and local street performers will entertain customers as they enter the store at Exchange Square whilst at Trafford, Selfridges will be alive with the sound of DJ music throughout.